MoMA on Marketing Art Books and Reaching Enthusiasts
Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product. The post MoMA on Marketing Art Books and...
View ArticlePublishing Picasso in the “Infinite Real Estate of Digital”
After 18 months clearing rights, at a cost of some $25k, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso. The post Publishing Picasso in the “Infinite...
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